Trust & Transparency
Where Our Data Comes From
This page is maintained by GrowthQB to answer common questions about the data behind every metric. We show the source, confidence level, and refresh cadence for each insight we generate.
Our transparency promise
GrowthQB only classifies a metric as Verified when it is backed by a connected account you have authorized or by publicly observable data we can confirm. Metrics labeled Estimated rely on partial data, industry signals, or algorithmic inference. Metrics labeled Not Available require a connected data source or a public signal we have not yet found. GrowthQB will not generate these metrics until data becomes available.
| Metric | Source | Confidence | Update Frequency | Status |
|---|---|---|---|---|
| Google Rating | Google Business Profile | High confidence | Daily | Verified |
| Reviews | Google Reviews | High confidence | Daily | Verified |
| Website SEO | Website Crawl | Medium confidence | Weekly | Estimated |
| Revenue | QuickBooks | High confidence | On sync | Verified |
| Expenses | QuickBooks | High confidence | On sync | Verified |
| Organic Traffic | Google Analytics | High confidence | Daily | Verified |
| Search Rankings | Google Search Console | High confidence | Daily | Verified |
| Social Posting Activity | Public Social Media Pages | Medium confidence | Weekly | Estimated |
| Website Speed | Website Performance Scan | Medium confidence | Weekly | Estimated |
| Competitor Position | Public Listings & Profiles | Medium confidence | Weekly | Estimated |
| Local Search Visibility | Public Search Results | Medium confidence | Weekly | Estimated |
| Email Campaign Performance | Connected Email Provider | High confidence | On sync | Not Available |
| Advertising Spend | Google Ads | High confidence | Daily | Not Available |
| Customer Lifetime Value | CRM + Accounting | Medium confidence | On sync | Not Available |
Backed by an authorized connected account or a confirmed public source.
Based on partial data, public signals, or industry benchmarks.
Requires a connected source or public signal we have not found yet.
What happens when data is unavailable?
GrowthQB will not generate a metric until the data becomes available. You may see an empty state, a "Connect to Unlock" prompt, or a reduced confidence score. We never invent values to fill a gap. If a missing integration would significantly improve your analysis, we will tell you exactly what to connect and how it improves accuracy.
Want to see the full picture?
Connect your accounts to turn more metrics from Estimated to Verified and improve the confidence of your GrowthQB insights.