Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Run the three-touch reminder for 380 overdue pets
380 patients are past due for annual vaccines and wellness exams. A three-touch sequence across email, SMS and postcard recovers 55–60% in veterinary practices.
Expected outcome: Recover 210+ preventive visits
Promote wellness plans at every puppy and kitten visit
Only 14% of active clients are enrolled versus a 31% benchmark. Plan clients visit 2.4x more often and spend 3.1x annually. New-pet visits are the highest-conversion moment.
Expected outcome: Enroll 60–75 new plan members this quarter
Publish urgent-care hours across Google and your site
'Emergency vet near me' spikes Friday through Sunday in Boise, and your weekday urgent care until 8 PM appears nowhere in search results.
Expected outcome: Capture an estimated 18 urgent visits monthly
Publish 'What counts as a pet emergency?' guide
680 monthly searches from owners deciding at 9 PM whether to drive somewhere. The practice that answers the question is the one they drive to.
Expected outcome: Rank top-3 for pet emergency intent
Post the senior-pet dental before/after series
Dental cases are your highest-margin elective procedure and before/after posts earn 3.8x your average engagement. You have 11 consented cases from this quarter.
Expected outcome: 14–18 dental consults booked
Task completion history
Every play run in the last 30 days
Launched online appointment requests
+4 scoreJul 29Published the puppy first-year care guide
+3 scoreJul 24Added pharmacy refill requests to the site
+5 scoreJul 21Uploaded 60 clinic and patient photos to Google
+3 scoreJul 17Set up post-visit review request texts
+4 scoreJul 14Created the senior pet wellness landing page
+3 scoreJul 9