Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Run the new-stylist introduction series on Instagram
Three newest stylists sit at 54% utilization while seniors book six weeks out. Stylist-specific transformation reels are the only content that reliably fills a named column.
Expected outcome: Lift new-stylist utilization from 54% to 75%
Install the rebook-at-checkout script and prompt
Your rebooking rate is 41% versus a 65% salon benchmark. Guests who rebook before leaving return 2.7x more often within 12 weeks.
Expected outcome: Lift rebooking to 60%+ within two months
Email the facial + color add-on offer to 4,620 guests
Your facial rooms run 38% utilized on weekdays while color chairs are full. Attaching a facial to an existing color appointment costs nothing in acquisition.
Expected outcome: 80–110 attached facials at $95 each
Build the 'balayage Austin' service page
1,600 monthly searches for balayage in Austin and you rank #14 on a gallery page with no pricing, timing or maintenance detail.
Expected outcome: Top-5 for your highest-ticket color service
Add stylist-level booking to your Google Business Profile
486 photos and no booking action. Guests who can pick a stylist and time from search book at 3.4x the rate of those routed to a phone number.
Expected outcome: Convert an estimated 45 profile views into bookings monthly
Task completion history
Every play run in the last 30 days
Published transparent service pricing
+4 scoreJul 29Added stylist portfolio pages with booking links
+3 scoreJul 24Launched the retail product recommendation email
+5 scoreJul 21Set up post-visit review request texts
+3 scoreJul 17Created Instagram highlight reels by service type
+4 scoreJul 14Fixed mobile booking flow drop-off
+3 scoreJul 9