Good morning, Ruiz.

Morning, Camille. Vellum's problem is enviable and expensive: your three senior stylists are booked six weeks out while your three newest sit at 54% column utilization. That gap is $38,000 a year in unsold chair time — and it's a distribution problem, not a talent problem. Guests default to whoever they've heard of. Fix it with introduction content: post each new stylist's transformation work on Instagram where 14,300 people already follow you, and offer a new-guest rate on their columns only. Second lever: your rebooking rate at the chair is 41% against a 65% benchmark. Every point there is worth more than any new-guest campaign.

— Coach QB

• 1High impact30 min$38,000 / yr

  Run the new-stylist introduction series on Instagram

  Three newest stylists sit at 54% utilization while seniors book six weeks out. Stylist-specific transformation reels are the only content that reliably fills a named column.

  Run playCompleteSkip
• 2High impact35 min$29,000 / yr

  Install the rebook-at-checkout script and prompt

  Your rebooking rate is 41% versus a 65% salon benchmark. Guests who rebook before leaving return 2.7x more often within 12 weeks.

  Run playCompleteSkip
• 3High impact18 min$11,000 / mo

  Email the facial + color add-on offer to 4,620 guests

  Your facial rooms run 38% utilized on weekdays while color chairs are full. Attaching a facial to an existing color appointment costs nothing in acquisition.

  Run playCompleteSkip

Organic traffic is up 19% over the last 30 days, driven by six optimized service pages.

Vellum Hair & Skin is a standout Austin salon with a 4.9 rating, an Instagram following that behaves like a booking channel, and pricing power in the $95–$320 range. The business constraint is internal distribution: demand concentrates on three senior stylists while three newer columns sit half empty, and guests leave without rebooking more than half the time.

Bringing the three newest stylists to 75% utilization is worth an estimated $38,000 in annual service revenue with no additional guests.

• Business profile13/15

  Profile complete and verified

• Connected channels15/20

  5 of 6 channels live

• Plays completed15/25

  6 plays run this month

• Reviews16/20

  4.9★ across 341 reviews

• Social consistency7/12

  11 posts in the last 30 days

• Email activity4/8

  1 campaign sent this month

$38,000

• New-stylist column utilization

  54% → 75% across three chairs

  $38,000

• Rebook-at-checkout lift

  41% → 60% rebooking rate

  $29,000

• Facial attach on color visits

  Rooms 38% utilized weekdays

  $11,000

• Balayage search capture

  1,600 searches/mo, currently #14

  $14,000

• Bookable Google profile

  486 photos, no booking action

  $7,600

Tue–Fri 9:00–19:00 · Sat 9:00–17:00 · Sun–Mon closed

• Extension transformation reel hit 214k views

  38 booking DMs in 48 hours

  2 hours ago

• Crossed 340 Google reviews

  4.9★ — top-rated salon in south Austin

  Yesterday

• Retail attach rate reached 22%

  Up from 14% in April

  3 days ago

• Saturday fully booked five weeks running

  Added a waitlist

  5 days ago

• Extension reel passed 214,000 views

  38 booking DMs in 48 hours · 1h ago

• New-stylist columns at 54% utilization

  $38,000 in unsold chair time · 5h ago

• Crossed 340 Google reviews

  4.9★ maintained · Yesterday

• Rebooking rate stuck at 41%

  Benchmark is 65% · 2 days ago

• Weekly game plan generated

  Week of July 27 — 'Fill the newest columns' · 3 days ago