Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Launch the storm-damage inspection offer before the calls come in
Last night's windstorm is already driving a 4x spike in 'roof leak repair' searches. Publish a free storm-damage inspection offer today across GBP, homepage banner and Facebook.
Expected outcome: Capture an estimated 31 additional storm-damage calls
Follow up the 58 unbilled hailstorm insurance inspections
58 completed inspections from last month's hailstorm have no adjuster follow-up scheduled. Approved insurance claims average $9,800 per full replacement.
Expected outcome: Convert 35+ inspections into signed claims
Remove the form gate on your free-inspection page
Your free-inspection page hides the phone number behind a five-field form. 38% of storm-damage searchers bounce rather than fill it out.
Expected outcome: Recover an estimated 18 additional bookings monthly
Publish the 'How long does a roof last in Spokane winters?' guide
740 monthly searches from homeowners deciding between repair and full replacement — your highest-margin job type at $9,800 average.
Expected outcome: 5–8 replacement consultations per month
Request reviews from the 41 completed jobs this month
41 completed jobs, zero review requests sent. Crews who text the review link from the truck convert at 42%.
Expected outcome: Add ~17 reviews, push past 370 total
Task completion history
Every play run in the last 30 days
Added financing options to every replacement page
+4 scoreJul 29Published the shingle-vs-metal comparison article
+3 scoreJul 24Set up post-storm inspection reminder automation
+5 scoreJul 21Uploaded 35 job-site photos to Google Business
+3 scoreJul 17Added service area pages for 5 Spokane suburbs
+4 scoreJul 14Installed call tracking on the storm response line
+3 scoreJul 9