Good morning, Hutchins.

Morning, Dale. A 62-mph windstorm rolled through the Spokane Valley last night and search volume for 'roof leak repair near me' is already up 4x. Get the storm-damage inspection offer live on GBP and the homepage before your competitors' phones start ringing too. Second priority: 58 insurance claim inspections from last month's hailstorm are sitting unbilled because nobody followed up with the adjusters — that's $54,000 of approved work waiting on paperwork. Third, your free-inspection page still asks visitors to fill out a five-field form before showing a phone number, which is costing you calls the storm is about to generate.

— Coach QB

• 1High impact25 min$19,000 / wk

  Launch the storm-damage inspection offer before the calls come in

  Last night's windstorm is already driving a 4x spike in 'roof leak repair' searches. Publish a free storm-damage inspection offer today across GBP, homepage banner and Facebook.

  Run playCompleteSkip
• 2High impact45 min$54,000 / yr

  Follow up the 58 unbilled hailstorm insurance inspections

  58 completed inspections from last month's hailstorm have no adjuster follow-up scheduled. Approved insurance claims average $9,800 per full replacement.

  Run playCompleteSkip
• 3High impact10 min$12,000 / yr

  Remove the form gate on your free-inspection page

  Your free-inspection page hides the phone number behind a five-field form. 38% of storm-damage searchers bounce rather than fill it out.

  Run playCompleteSkip

Organic traffic is up 19% over the last 30 days, driven by six optimized service pages.

Summit Ridge Roofing is an established Spokane operator with solid craftsmanship reputation, decent review volume and a mostly healthy site. The gap is timing and claims follow-through, not quality: demand in this market is storm-driven and Summit Ridge reacts a day or two late, while a backlog of approved insurance inspections sits unbilled for lack of adjuster follow-up.

Closing the unbilled insurance backlog plus capturing weekend storm demand is worth an estimated $54,000 in protected annual revenue.

• Business profile13/15

  Profile complete and verified

• Connected channels14/20

  5 of 6 channels live

• Plays completed15/25

  6 plays run this month

• Reviews15/20

  4.6★ across 356 reviews

• Social consistency7/12

  11 posts in the last 30 days

• Email activity4/8

  1 campaign sent this month

$54,000

• Insurance claim follow-up

  58 approved inspections awaiting scheduling

  $54,000

• Storm-damage demand capture

  62-mph windstorm, offer not yet live

  $19,000

• Replacement content cluster

  740 searches/mo, $9,800 avg replacement

  $16,000

• Inspection page form gate

  38% of storm searchers bounce off the form

  $12,000

• Review request automation

  41 jobs completed, none asked

  $7,200

Mon–Sat 7:00–6:00 · 24/7 storm response line

• Record inspection day — 44 calls

  Day after the windstorm rolled through

  2 hours ago

• New 5-star review from a full tear-off job

  Entire roof replaced in 2 days

  Yesterday

• Ranked #3 for 'roof repair Spokane'

  Up from #6 in May

  3 days ago

• Storm-alert automation booked 52 inspections

  24.4% open rate

  5 days ago

• Wind advisory: 62-mph gusts overnight

  Storm-damage offer not yet live · 1h ago

• 58 approved insurance inspections unscheduled

  $54,000 in claims revenue at risk · 5h ago

• Record inspection day — 44 calls

  Winning score +6 · Yesterday

• Ranked #3 for 'roof repair Spokane'

  Up from #6 in May · 2 days ago