Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Launch the heat-wave AC repair promotion before Saturday
Google searches for AC repair spike this weekend with a 112° forecast. Run a seasonal promotion today: $79 diagnostic, same-day dispatch, live on your GBP, homepage banner and Facebook.
Expected outcome: Capture an estimated 38 additional emergency calls
Call and email the 412 maintenance plans renewing in 45 days
412 plan members lapse within 45 days with no renewal outreach in place. Plan members generate 3.1x the lifetime value of one-off service customers.
Expected outcome: Renew 300+ plans, protect recurring revenue
Fix the after-hours messaging on your emergency page
Your emergency page tells visitors to call during business hours while dispatch actually runs 24/7. 44% of no-cool searches happen between 6 PM and 6 AM.
Expected outcome: Recover an estimated 22 after-hours bookings monthly
Publish the 'How long should an AC last in Phoenix?' guide
890 monthly searches from homeowners in the replacement consideration window — your highest-margin job type at $8,400 average install.
Expected outcome: 6–9 install consultations per month
Request reviews from the 64 completed jobs this month
64 completed jobs, zero review requests sent. Technicians who text the review link from the driveway convert at 46%.
Expected outcome: Add ~29 reviews, push past 450 total
Task completion history
Every play run in the last 30 days
Added financing options to every install page
+4 scoreJul 29Published the SEER rating explainer article
+3 scoreJul 24Set up seasonal tune-up reminder automation
+5 scoreJul 21Uploaded 40 job-site photos to Google Business
+3 scoreJul 17Added service area pages for 6 Phoenix suburbs
+4 scoreJul 14Installed call tracking on all dispatch numbers
+3 scoreJul 9