Good morning, Whitfield.

Morning, Ray. Weather is your marketing calendar this week. Google searches for AC repair in Phoenix spike this weekend — 112° forecast Saturday, and search volume for 'AC repair near me' typically triples within six hours of the first 110° day. Run a seasonal promotion today so it's live before the phones start. Second priority: 412 maintenance plan members are up for renewal in the next 45 days and nobody has contacted them; that's $61,000 in recurring revenue sitting in a spreadsheet. Third, your after-hours page still says 'call during business hours,' which is costing you the exact calls the heat wave is about to generate.

— Coach QB

• 1High impact25 min$24,000 / wk

  Launch the heat-wave AC repair promotion before Saturday

  Google searches for AC repair spike this weekend with a 112° forecast. Run a seasonal promotion today: $79 diagnostic, same-day dispatch, live on your GBP, homepage banner and Facebook.

  Run playCompleteSkip
• 2High impact40 min$61,000 / yr

  Call and email the 412 maintenance plans renewing in 45 days

  412 plan members lapse within 45 days with no renewal outreach in place. Plan members generate 3.1x the lifetime value of one-off service customers.

  Run playCompleteSkip
• 3High impact10 min$14,000 / yr

  Fix the after-hours messaging on your emergency page

  Your emergency page tells visitors to call during business hours while dispatch actually runs 24/7. 44% of no-cool searches happen between 6 PM and 6 AM.

  Run playCompleteSkip

Organic traffic is up 23% over the last 30 days, driven by six optimized service pages.

Summit Air Mechanical is a well-established Phoenix operator with excellent technical reputation, strong review volume and a technically healthy site. The gap is timing and retention, not quality: demand in this market is weather-driven and Summit reacts a day or two late, while a large book of maintenance plans lapses quietly every quarter for lack of outreach.

Renewing the lapsing maintenance book plus capturing weekend heat-wave demand is worth an estimated $61,000 in protected annual revenue.

• Business profile14/15

  Profile complete and verified

• Connected channels15/20

  5 of 6 channels live

• Plays completed15/25

  6 plays run this month

• Reviews16/20

  4.7★ across 428 reviews

• Social consistency7/12

  11 posts in the last 30 days

• Email activity4/8

  1 campaign sent this month

$61,000

• Maintenance plan renewals

  412 members lapsing in 45 days

  $61,000

• Heat-wave demand capture

  112° forecast, promo not yet live

  $24,000

• Replacement content cluster

  890 searches/mo, $8,400 avg install

  $18,000

• After-hours page fix

  44% of searches occur after 6 PM

  $14,000

• Review request automation

  64 jobs completed, none asked

  $8,600

Mon–Sat 7:00–7:00 · 24/7 emergency dispatch

• Record dispatch day — 61 calls

  First 110° day of the season

  2 hours ago

• New 5-star review from a same-day install

  Full system replaced in 7 hours

  Yesterday

• Ranked #2 for 'AC repair Phoenix'

  Up from #5 in May

  3 days ago

• Tune-up automation booked 88 appointments

  26.2% open rate

  5 days ago

• Heat advisory: 112° forecast Saturday

  Seasonal promo not yet live · 1h ago

• 412 maintenance plans expiring in 45 days

  $61,000 in recurring revenue at risk · 5h ago

• Record dispatch day — 61 calls

  Winning score +8 · Yesterday

• Ranked #2 for 'AC repair Phoenix'

  Up from #5 in May · 2 days ago

• Weekly game plan generated

  Week of July 27 — 'Own the heat wave' · 3 days ago