Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Automate the first-21-days member onboarding sequence
Members attending fewer than six sessions in their first three weeks churn at 71%. A five-touch onboarding sequence with a coach check-in at day 4 is the highest-leverage fix available.
Expected outcome: Cut 90-day churn from 38% to under 22%
Push the 6 AM strength block to your 2,940 subscribers
Morning classes run 43% full while 5:30 PM turns people away. Your list opens at 29.8% and the early block is the easiest capacity to sell.
Expected outcome: Fill 22–28 morning slots per week
Post the 12-week member transformation reel
Transformation content drives 5.2x the trial signups of class-schedule posts, and you have three members who finished 12-week blocks this month and consented to share.
Expected outcome: 18–24 trial signups at a $22 effective cost
Build the 'strength training for beginners Denver' page
740 monthly searches from exactly the intimidated beginner your coaching model serves best. You have no page addressing them and rank #18 on the homepage.
Expected outcome: Top-5 for beginner strength terms in Denver
Add class schedule and free-trial booking to Google Business
Your profile has no bookable action and no schedule. Prospects checking class times bounce to a competitor whose times are visible in search.
Expected outcome: Convert an estimated 30 profile views into trials monthly
Task completion history
Every play run in the last 30 days
Launched the free intro session booking flow
+4 scoreJul 29Published coach bios with certifications
+3 scoreJul 24Collected 22 member video testimonials
+5 scoreJul 21Added pricing transparency to the membership page
+3 scoreJul 17Set up the referral credit program
+4 scoreJul 14Fixed mobile schedule display on the class page
+3 scoreJul 9