Good morning, Boone.

Morning, Tasha. Ironhouse doesn't have a lead problem — 74 trials last month is strong for a 4,000-square-foot room. It has a month-three problem: 38% of new members cancel before day 90, and every one of them costs you $1,740 in annual value. The pattern in your data is blunt: members who attend fewer than six sessions in their first three weeks churn at 71%. So this week we automate the first-21-days onboarding sequence, launch the 6 AM class push to the 2,940-person list, and post the member-transformation reel that reliably drives your cheapest trials. Fixing retention is worth roughly $46,000 a year — more than any new-lead play on the board.

— Coach QB

• 1High impact55 min$46,000 / yr

  Automate the first-21-days member onboarding sequence

  Members attending fewer than six sessions in their first three weeks churn at 71%. A five-touch onboarding sequence with a coach check-in at day 4 is the highest-leverage fix available.

  Run playCompleteSkip
• 2High impact18 min$14,000 / yr

  Push the 6 AM strength block to your 2,940 subscribers

  Morning classes run 43% full while 5:30 PM turns people away. Your list opens at 29.8% and the early block is the easiest capacity to sell.

  Run playCompleteSkip
• 3High impact25 min$9,800 / yr

  Post the 12-week member transformation reel

  Transformation content drives 5.2x the trial signups of class-schedule posts, and you have three members who finished 12-week blocks this month and consented to share.

  Run playCompleteSkip

Organic traffic is up 16% over the last 30 days, driven by six optimized service pages.

Ironhouse Strength Co. is a well-reviewed coaching gym with a genuinely differentiated small-group model and an Instagram audience that converts. Acquisition is working. Retention is not: the first three weeks of membership are unmanaged, and the site gives beginners — the segment most likely to stay — nothing to read before walking in.

Cutting 90-day churn from 38% to 22% protects an estimated $46,000 in annual membership revenue without a single additional lead.

• Business profile13/15

  Profile complete and verified

• Connected channels14/20

  5 of 6 channels live

• Plays completed13/25

  6 plays run this month

• Reviews15/20

  4.8★ across 216 reviews

• Social consistency7/12

  11 posts in the last 30 days

• Email activity4/8

  1 campaign sent this month

$46,000

• 90-day churn reduction

  38% → 22% retention target

  $46,000

• Morning capacity fill

  43% → 68% on the 6 AM block

  $14,000

• Transformation content cadence

  5.2x trial conversion vs schedule posts

  $9,800

• Beginner search capture

  740 searches/mo, currently #18

  $7,200

• Bookable Google profile

  No schedule or booking action listed

  $5,400

Mon–Fri 5:00–20:00 · Sat 7:00–14:00 · Sun 9:00–13:00

• Transformation reel drove 31 trial bookings

  Best single post of the year

  2 hours ago

• Crossed 200 Google reviews

  4.8★ average maintained

  Yesterday

• Referral program produced 14 signups

  $24k in annual value

  3 days ago

• Saturday 8 AM class fully booked 4 weeks running

  Added a second coach

  5 days ago

• 90-day churn holding at 38%

  16 members lapsed this month · 3h ago

• Transformation reel drove 31 trials

  Best single post of the year · Yesterday

• Crossed 200 Google reviews

  4.8★ maintained · 2 days ago

• 6 AM block email scheduled

  Wednesday 7:00 AM to 2,940 subscribers · 2 days ago

• Weekly game plan generated

  Week of July 27 — 'Keep the members you earned' · 3 days ago