Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Publish an 'Emergency Dentist Annapolis' landing page
412 monthly searches for emergency dental terms in your service area currently route to two competitors. A dedicated page with same-day booking, hours and insurance details captures that intent.
Expected outcome: Rank top-3 for 'emergency dentist near me' within 60 days
Launch the hygiene recall campaign to 218 overdue patients
218 patients are more than eight months past their last cleaning. At your 27% reactivation rate and $640 annual patient value, this campaign could recover approximately $14,000 in annual revenue.
Expected outcome: Reactivate 55–60 patients and fill 3 weeks of hygiene gaps
Send review requests to 18 recent patients
18 patients seen in the last 14 days have not been asked for a review. Your request-to-review conversion is 34%, so expect roughly 6 new 5-star reviews.
Expected outcome: Lift rating from 4.6 to 4.7 and add 6 reviews
Post the 'Meet the hygiene team' reel on Facebook + Instagram
Team-intro content is your top performer, averaging 3.1x the reach of promotional posts. Publish this Facebook post tomorrow at 8:30 AM, when your audience is most active.
Expected outcome: Reach ~2,400 local accounts and 40+ profile visits
Add insurance carriers to your Google Business Profile
38% of your GBP calls ask about insurance before booking. Listing accepted carriers in your services and Q&A reduces drop-off.
Expected outcome: Cut pre-booking call friction, +6% call-to-book rate
Task completion history
Every play run in the last 30 days
Claimed and verified 3 local directory listings
+4 scoreJul 29Published 'Cost of Invisalign in Annapolis' blog article
+3 scoreJul 24Replied to 11 outstanding Google reviews
+5 scoreJul 21Launched the July hygiene recall email
+3 scoreJul 17Added online booking button to the homepage
+4 scoreJul 14Optimized 6 service pages for local keywords
+3 scoreJul 9