Good morning, Elena.

Good morning, Dr. Marsh. Bright Smile is trending up — Google reviews increased 12% this month and organic traffic is up 18% over the last 30 days. That momentum is concentrated on brand searches, though. The bigger prize is intent: patients searching "emergency dentist near me" are your largest SEO opportunity, worth roughly $18,400 in annual booked revenue. Your hygiene recall campaign could recover approximately $14,000 in annual revenue from the 218 patients who are more than eight months overdue. Three plays this week: publish the emergency-care page, request reviews from the 18 patients seen recently, and push the Invisalign offer to your 2,140-person list.

— Coach QB

• 1High impact45 min$7,800 / yr

  Publish an 'Emergency Dentist Annapolis' landing page

  412 monthly searches for emergency dental terms in your service area currently route to two competitors. A dedicated page with same-day booking, hours and insurance details captures that intent.

  Run playCompleteSkip
• 2High impact20 min$14,000 / yr

  Launch the hygiene recall campaign to 218 overdue patients

  218 patients are more than eight months past their last cleaning. At your 27% reactivation rate and $640 annual patient value, this campaign could recover approximately $14,000 in annual revenue.

  Run playCompleteSkip
• 3High impact10 min$3,100 / yr

  Send review requests to 18 recent patients

  18 patients seen in the last 14 days have not been asked for a review. Your request-to-review conversion is 34%, so expect roughly 6 new 5-star reviews.

  Run playCompleteSkip

Organic traffic is up 18% over the last 30 days, driven by six optimized service pages.

Bright Smile Dental presents as an established, family-oriented Annapolis practice with a clean, modern site and clear service coverage. Conversion paths are solid on desktop but slow on mobile, and high-intent emergency and same-day content is missing entirely. Reputation is a real asset: 143 reviews at 4.6 stars outpaces every local competitor except one.

Capturing emergency and same-day search intent is worth an estimated $18,400 in annual booked revenue at your current close rate.

• Business profile15/15

  Profile complete and verified

• Connected channels16/20

  5 of 6 channels live

• Plays completed17/25

  6 plays run this month

• Reviews18/20

  4.6★ across 143 reviews

• Social consistency8/12

  11 posts in the last 30 days

• Email activity4/8

  1 campaign sent this month

$18,400

• Hygiene recall reactivation

  218 patients 8+ months overdue

  $14,000

• Emergency search capture

  412 monthly searches, no dedicated page

  $7,800

• Invisalign email re-engagement

  9–12 consults at $4,900 average case

  $5,200

• Review-driven conversion lift

  4.6★ → 4.8★ raises call-to-book 8%

  $3,100

• Mobile speed fix

  LCP 3.1s → 2.4s recovers ~11% of visitors

  $900

Mon–Thu 8:00–5:00 · Fri 8:00–2:00 · Sat 9:00–1:00

• New 5-star review from Marcy T.

  Fastest emergency visit I've ever had.

  2 hours ago

• Invisalign landing page hit 1,000 visits

  Up 22% month over month

  Yesterday

• Hygiene recall email booked 14 appointments

  31.4% open rate, 6.2% click rate

  3 days ago

• Ranked #2 for 'family dentist Annapolis'

  Up from #7 in May

  5 days ago

• New 5-star review from Marcy T.

  AI reply drafted and ready to publish · 2h ago

• Play completed: 3 local listings verified

  Winning score +4 · Yesterday

• Facebook post scheduled

  Tomorrow at 8:30 AM — hygiene team reel · Yesterday

• Mobile page speed regression

  Homepage LCP rose to 3.1s on mobile · 2 days ago

• Weekly game plan generated

  Week of July 27 — 'Own emergency search' · 3 days ago