Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Enable guest checkout and surface local pickup earlier
Forced account creation is the top cart-abandonment cause in specialty retail, and local pickup isn't mentioned until the final checkout step despite being your fastest-growing fulfillment option.
Expected outcome: Lift online conversion from 0.9% to 1.8%+
Start the holiday list build now
November email drove 34% of online revenue last year. Subscribers added before October convert at 4.1x the rate of December signups. In-store QR capture plus a site offer is the fastest path.
Expected outcome: Add 1,800–2,200 subscribers before November
Photograph the 148 product pages with a single image
62% of product pages carry one photo. Products with four or more images convert at 2.3x in home goods, and you already own the products and the light.
Expected outcome: Lift product page conversion 40–60%
Post the shop-the-shelf reel series on Instagram
Walkthrough reels tagged to shoppable products drive 6.1x the site sessions of flat-lay photos, and your 9,140 followers are overwhelmingly local.
Expected outcome: ~4,000 extra site sessions monthly
Add product inventory to your Google Business Profile
'In stock near me' searches are up 34% year over year. Your profile lists no products, so local shoppers checking availability never see you.
Expected outcome: Capture an estimated 60 in-stock searches monthly
Task completion history
Every play run in the last 30 days
Launched local pickup fulfillment
+4 scoreJul 29Published the maker story pages for 6 brands
+3 scoreJul 24Added in-store QR code for email signup
+5 scoreJul 21Set up abandoned cart email sequence
+3 scoreJul 17Uploaded 80 storefront and product photos to Google
+4 scoreJul 14Fixed mobile navigation on collection pages
+3 scoreJul 9