Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Launch 'Tuesday Wood-Fired Night' to your 3,860 subscribers
Tuesday runs 41% capacity while Saturday runs 94%. A recurring midweek offer to your list is the fastest lever — your list opens at 33.8% and books at 7.4%.
Expected outcome: Add 55–70 midweek covers per week
Shoot and post the weekly special every Monday at 7:15 PM
Photos of menu specials are receiving 3.4× more engagement than standard posts, and Monday 7:15 PM is your audience's peak activity window for next-day dining decisions.
Expected outcome: Reach ~14,000 local accounts weekly
Add online reservations to your Google Business Profile
You get 1,840 monthly GBP profile views but no booking action. Diners who can't reserve in two taps call the pizzeria that lets them.
Expected outcome: Convert an estimated 90 profile views into reservations monthly
Build the 'Best Pizza in Asheville' comparison page
1,100 monthly searches for best-pizza terms. You rank #6 on a homepage with no dedicated content, behind two blogs that don't even serve food.
Expected outcome: Top-3 for the highest-volume local food term
Reply to the 38 unanswered Google reviews
Your response rate slipped to 74%. Restaurants that reply to 90%+ of reviews see 12% higher click-to-call rates from the map pack.
Expected outcome: Response rate to 95%+, rating stabilized at 4.7
Task completion history
Every play run in the last 30 days
Uploaded 40 new dish photos to Google Business
+4 scoreJul 29Launched the birthday club signup at the host stand
+3 scoreJul 24Published the wine list as an indexable page
+5 scoreJul 21Set up Instagram story highlights by menu section
+3 scoreJul 17Fixed the mobile menu PDF into real HTML
+4 scoreJul 14Added patio and dog-friendly attributes to GBP
+3 scoreJul 9