Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Add an instant home valuation tool to the homepage
1,300 monthly local searches for home-value terms and no capture path on your site. Valuation tools convert at 8–11% versus 1.4% for your contact form.
Expected outcome: Capture 40–55 named seller leads per month
Publish the South Tampa neighborhood guide
Neighborhood guides are the highest-converting content in residential real estate. South Tampa searches are up 19% year over year and you rank on page 3.
Expected outcome: Own page-one for 4 neighborhood terms
Launch the just-sold reel series on Instagram
Just-sold walkthroughs earn 4.1x the saves of listing photos and are your single best source of seller DMs. You have 9 unposted closings from June and July.
Expected outcome: 9 reels, ~22,000 local reach, 15+ seller DMs
Email the 'Should you sell before rates move?' market update
Your 5,420-person list has not received a market update in 41 days. Market-timing emails drive your highest reply rate at 2.9%.
Expected outcome: 12–18 listing appointments requested
Add agent bios and sold-price data to your Google Business Profile
Your profile has 214 photos but no team detail or service areas listed, which limits which neighborhood searches you surface for.
Expected outcome: Appear in 3 additional neighborhood map packs
Task completion history
Every play run in the last 30 days
Rebuilt listing pages with faster photo galleries
+4 scoreJul 29Published the Westchase relocation guide
+3 scoreJul 24Collected 14 closing-day video testimonials
+5 scoreJul 21Set up automatic new-listing email alerts
+3 scoreJul 17Added school district data to neighborhood pages
+4 scoreJul 14Standardized listing photography across all 22 agents
+3 scoreJul 9