Playbook
Today's Plays
Five ranked actions generated from your website analysis, reviews, search data and email activity.
Open plays
5
Completed this month
9
Value of open plays
$18,400
Rebuild three practice-area pages for 'personal injury lawyer near me'
You rank #9 for 'personal injury lawyer near me' (1,900/mo). Your car accident, truck accident and slip-and-fall pages are thin at 380 words each with no local proof, verdicts or FAQ schema.
Expected outcome: Move from #9 to top-3 within 90 days
Request reviews from 22 recently settled clients
22 clients settled in the last 60 days and were never asked for a review. Injury clients convert at 41% when asked within a week of the check clearing.
Expected outcome: Add ~9 reviews and pass 100 total
Publish the 'What is my Charlotte car accident case worth?' guide
Settlement-value queries make up 34% of your organic entrances but you have no page targeting them. A calculator-style guide converts at 3.2x your blog average.
Expected outcome: 12–15 additional case evaluations per month
Add 24/7 intake messaging to your Google Business Profile
61% of injury calls happen outside business hours. Your profile doesn't mention the 24/7 intake line, so after-hours searchers call the firm that does.
Expected outcome: Recover an estimated 7 after-hours calls per month
Run the attorney-explains video series on Facebook
Short attorney explainer clips average 2.7x the reach of firm announcements and build the trust that shortens your intake-to-signed cycle.
Expected outcome: Reach ~4,000 local accounts monthly
Task completion history
Every play run in the last 30 days
Added verdict and settlement results to the homepage
+4 scoreJul 29Published 'Do I need a lawyer after a minor accident?'
+3 scoreJul 24Replied to all 14 outstanding Google reviews
+5 scoreJul 21Installed call tracking on paid and organic intake
+3 scoreJul 17Fixed 9 broken links across practice-area pages
+4 scoreJul 14Launched the Spanish-language landing page
+3 scoreJul 9